The campaign sees Bundchen fully clothed imparting bad news to her husband, then shows her again telling him again that she has crashed his car, maxed his credit card or invited her mother to stay - this time dressed in red lingerie. The advert's tagline is: "You're a Brazilian woman - use your charm".
"The campaign promotes the misguided stereotype of a woman as a sexual object of her husband and ignores the major advances we have achieved in deconstructing sexist practices and thinking," the government officials from the women's secretariat said this week in a statement, the Guardian reports."The model, Gisele Bündchen, encourages Brazilian women to use their 'charm' … to lessen possible reactions from their partners," something that amounts to "discriminatory content against women" the statement says - an infringement of two articles of the Brazilian constitution.Read more at Vogue
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