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Thursday, October 6, 2011

BURBERRY is the first fashion brand to launch its own music single

BURBERRY is the first fashion brand to launch its own music single. The label's chief creative officer Christopher Bailey has worked alongside British band The Feeling to create a soundtrack to go with Burberry's new fragrance, Burberry Body, fronted by Vogue cover girl Rosie Huntington-Whiteley.

"Music is a hugely important facet of the Burberry world and with the launch of Burberry Body we wanted to create an iconic soundtrack that reflects the sensuality and attitude of the fragrance," explained Bailey. "We worked with The Feeling, a band that I have long admired, on a unique recording of Rosé at Abbey Road. This exclusive string version captures the mood and spirit of the Burberry Body campaign perfectly."

The track is a new, acoustic version of the band's original song, Rosé, and will be released as a single on Monday October 10 - along with an exclusive music video also recorded at Abbey Road, available for download through iTunes.

"We kept it very simple, but the strings give it a feeling of refinement and also heighten the emotions in the song," said The Feeling frontman Dan Gillespie Sells. "It's great that Rosé has been rediscovered like this, and it was an honour to work with Burberry on this campaign; the brand that has a great connection with music."

source: Vogue

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