If the opening figures of Rs 7.25 crore across India were any consolation, the following days didn't do much to boost the morale of Sanjay Dutt who ventured into production with Rascals.
The comedy, also featuring Ajay Devgn, under the aegis of David Dhawan failed to retain audience interest.
According to trade analysts, the movie, which cost R 50 crore (including prints and advertising), is not likely to break even, forget making money for the actor-producer and his investors.
Considering numbers like R 5.75 crore (Friday), R 5 crore (Saturday) and R 5.5 crore (Sunday), trade analyst Amod Mehra says, "The writing on the wall was there to be seen on Friday itself.
And it was reiterated on Saturday, which registered numbers over 30 per cent less than Thursday." He added that the crash Monday onwards was imminent due to poor content and lack of positive word of mouth.
Mehra dubs the other releases Soundtrack and Love Breakups Zindagi as washouts.
"A few shows of Soundtrack were cancelled. Love Break-ups Zindagi too barely saw much occupancy, averaging under 10 per cent," he adds.
The head honcho of a national multiplex chain on condition of anonymity attributes the average occupancy for Rascals to a negative response from the audience.
"People were finding it difficult to sit through two-hour long film that lacked a decent script," he says.
Though his G7 Cineplex in Bandra and Maratha Mandir in Mumbai Central witnessed 95 per cent occupancy for Rascals, Manoj Desai attributes Monday's drop to poor public response. Keep Reading+