Puma and Nina worked together on Sunday afternoon to let people know they can vote for their favorite breast cancer charity through October 7th, with the winning charity receiving 100% of the proceeds from Puma’s Project Pink Initiate. As Celebuzz reported in July, if you Tweet #projectpink between now and October 31 (one tweet per user per day), PUMA will donate an additional $1 — up to $25,000 — to the ultimate beneficiary.
Nina also used the social media site to get as many fans as possible to swing by Union Square, tweeting:
@ninadobrev – “I’m so psyched to celebrate #projectpink day with @puma in NYC on Oct 2. Come join and keep tweeting #projectpink!”
@ninadobrev – “NYC-bound to celebrate all things #projectpink with @puma tmrw at their Union Sq store — come visit!” Read more at Celebuzz